Case Study: Tina Engell Goldsmith
Tina Engell is an established goldsmith based in Bath, where she designs, handmakes and sells fine bespoke jewellery.
Having completed her four-year goldsmith apprenticeship in 1988 at luxury brand Ole Lynggard Copenhagen in her native Denmark, Tina moved to London to study at the Royal College of Art. She graduated with a masters degree in jewellery design.
“I set my business up in 1992 and for many years I didn’t have a website. I didn’t think I needed one,” she remembers. “I had my first one built in 2008, but had little interest in it. I’m a jewellery designer and maker, I was focused on that.”
New chapter
In 2019 Tina decided it was time for a new website, partly prompted by another important development. “I moved premises,” she smiles. “Only onto nearby Bartlett Street, but after 12 years it marks a new chapter.”
So, why didn’t she get a new website sooner? Tina replies: “Other priorities really. Making, designing and selling my jewellery took up most of my time and there are so many other things you have to take care of when running your own business.”
But why choose Manage My Website? “Allie [Astell, Manage My Website founder] is brilliant,” Tina says. “Previously she’d helped me to set up my Facebook and Instagram accounts. Allie and her team have done a brilliant job of my new website – I’m delighted with it.
“Allie totally understood what I wanted. No time was wasted re-doing anything – and it took her team just a few weeks to create my new website.”
“Right from our first meeting, Allie totally understood what I wanted and she went away and did it. No time was wasted re-doing anything – and it took her team just a few weeks to create my new website, mainly using my existing text and images, although new pages were added. Towards the end, I sat there with Allie and we tweaked pages together, so everything was exactly how I wanted it.”
Net gains
Tina describes the design of her new website as “clean, crisp and simple, with lots of space”. She adds: “It’s very user-friendly and reflects where my business is now. The new pages have also added much.”
The website features an image gallery that shows off Tina’s wonderful creations, while a range of necklaces, rings, bangles and earrings can be bought online directly from the site. “A key lesson I learned from Allie was the importance of adding new content every month,” adds Tina. “My site now has a news page, giving visitors a reason to come back.
“My new website looks fantastic and works beautifully. I gave Allie a freehand and she delivered on all fronts.”
“My new website looks fantastic and works beautifully. I gave Allie a freehand and she delivered on all fronts. Working with Manage My Website is very easy and the communication is excellent. It was a very smooth process – I can’t fault it in any way. Allie listens and she delivers.”
Call us today on +44 (0) 203 282 7591 for a chat or contact us for a quote. We can create the website your business needs to succeed.
