Goodbye Universal Analytics and hello Google Analytics 4

Universal Analytics (which most of our clients use for their SEO reports) will be replaced by Google Analytics 4 starting 1 July 2023. What does this mean for you?

If you’re still using Universal Analytics by this date, you won’t receive any more website traffic information. It’s crucial to measure the success of your website and online marketing, so please make sure that you’re ready for this wide-reaching change.

Contact us now to hire MMW to set you up with your new GA4 account and integrate this with your Squarespace website, charged at £100 + VAT on a prepaid basis.