How to use ChatGPT to improve your SEO performance

 
How to use ChatGPT to improve your SEO performance

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You might already be using AI for things like writing emails, summarising reports, or creating images. But have you thought about how it could improve your SEO?

Let’s look at how ChatGPT, a popular AI tool, can make your SEO efforts easier and more effective.

What is ChatGPT?

ChatGPT is an AI chatbot that uses natural language processing to chat with you in a human-like way. It’s extremely adaptable — you can use it to create blog posts, social media captions, emails and even code.

How ChatGPT can make SEO easier

Here are some simple and practical ways to use ChatGPT for SEO, with example prompts to get you started.

Brainstorm Keywords

As we talk about in our SEO step-by-step guide, the first step in SEO is figuring out what people are searching for. ChatGPT can help you brainstorm your keywords.

For example, you can ask it:
"Give me 10 long-tail keywords for a florist in Balham, London."

Once you’ve got your list, use tools like Ahrefs, SEMrush, or Moz to check which keywords have good search volume and low competition.

Create SEO-friendly titles, descriptions, and headers

ChatGPT can suggest SEO-friendly titles, descriptions and headers for your site. Use prompts to ensure they are within the recommended character limits.

For instance:
"Write a 55 character meta title and 155 character description for a wedding flower service page."

Ask it to come up with 5-10 ideas so you can choose your favourite and refine it to make it yours.

Refine your content

ChatGPT can’t replace your unique ideas, but it’s fantastic for editing, optimising, or brainstorming.

  • Need help with a specific keyword? Try: "Optimise this paragraph for the keyword 'wedding'."

  • Starting from scratch? Say: "Create an outline for a blog about SEO tips."

If your writing feels too formal for your audience, ChatGPT can help change the tone of your content. For example, you could ask: "Make this blog post sound more fun and conversational."

Get help with code, schema markup, and redirects

If the techy side of SEO makes you nervous, ChatGPT can guide you through it.

  • Code tweaks: Many Squarespace users would like to add flourishes to their site with code but don't know where to start. ChatGPT can suggest simple code for you. For example: "Code to change H1 colour on Squarespace"

  • Schema markup: Schema helps search engines understand your site better. ChatGPT can write the markup for you and tell you where to add it on your site. Just remember to double-check it with a Schema Validator.

  • Redirects: Broken links are not good for visitors to your site and can hurt your rankings with the search engines. Creating redirects solves that. You can ask ChatGPT: "How do I redirect from '/old-page' to '/new-page on Squarespace'?"

Things to keep in mind

It's clear that ChatGPT is a powerful tool that can help improve your SEO, but it’s not perfect. Here’s what to remember:

  • Stay original: ChatGPT pulls from existing info, so it is your creativity and brand voice that makes your content stand out.

  • Double-check: Whether it’s content, keywords, or code, always review what ChatGPT generates to make sure it’s accurate.

Final thoughts

Using ChatGPT for SEO can save you time and give you fresh ideas. Whether it’s brainstorming keywords, writing meta descriptions, or even fixing broken links, it’s a tool that can make your life a lot easier.

If you need any help, get in touch as we'd be happy to have an informal chat about our SEO services. Good luck!

P.S We ran this blog through ChatGPT to refine our own words 😊.

 
SEO, Squarespace Web DesignClaire GeldardGoogle, SEO, Search Engine Optimisation, Squarespace, ChatGPTComment