The economic outlook is gloomy to say the least, and many business owners will seek to mitigate risk by cutting costs. Here’s our top tips for avoiding the classic mistake of slashing marketing budgets, which can prove hugely damaging.
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“Planning is bringing the future into the present, so we can do something about it now”. Our latest business lesson focuses on how to create a marketing plan that works for you.
Most people who start businesses make mistakes. Sometimes they’re minor and can be easily corrected; others can be so major that the business is doomed to fail from the start.
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